on page SEO it is all about getting top rank in the Google search engine result page or any other search engine page. While off page SEO means building links to get top ranking, the on Page is about fixing the page level elements of a webpage. The key for success for any website is the on page attribution of the SEO. The search engine traffic is very important to increase the sell or conversion rate. So every marketer focuses on Google, to get more traffic and thus securing more conversion. Standing in 2018, where every search engine frequently updates it algorithm to make sure to rank authentic websites here are 10 onpage factors that affect the LOCAL SEO for any website can be categorized in 10 main points:
1. Avoiding keyword staffing
When
it comes to optimization of the website it is important to handle the keywords.
If the keyword staffing is excess, Google will penalize for forcefully introducing
more number of keywords to get ranks. Whereas less using of keywords will make
the content of the webpage lost and
Google will fail to recognize the importance of the website for the audience.
Keyword stuffing is nothing but the using of same keyword in the content of the
website to increase the ranking in the search engine result page.
2. Writing SEO optimized title
The
headline of the article does determine the ranking factor of the webpage in the SERP. By ignoring to
optimize the article title for both humans and Google, will reduce the traffic
on the website. This factor is one of the biggest on page factors for LOCAL SEO 2018 that drives more traffic. A
title should be interesting and informative enough to attract viewers to read
the content and click the page.
3. Short and simple SEO friendly URLs
It
is a good point to make the URL in a way that will help audience to understand
about the content by just looking the URL itself. Inclusion of the targeted
keywords in the URL thus plays an important role to make it more
understandable. Avoiding special characters like brackets, commas etc makes the
URL more short and simple
4. Single H1 tags
Make
sure to have a single H1 tag on all the website pages. This can be done by
checking the source code of any website page. With many SEO friendly WordPress themes, the headlines are in H1 tags.
5. Use of targeted Keywords and LSI keywords
The
proper use of targeted Keywords and LSI keywords
in the H2 and H3 tags is recommended for acquiring high rank. For SEO optimization content if the LSI
keyword and the targeted Keyword is smartly used it will have a high chance to
get the top position in the page ranking. Here it is important to know that the
use of keywords, both for targeted and LSI has to be used in according to the
writing and not forceful inclusion. This will again cause the website to get
penalized for not maintain the Google guidelines.
6. Doing of internal Linkage to pass on SEO juice
Internal
link is all about adding more number of links for a relevant post and pages for
the content written in the webpage.
Internal links helps to send the targeted traffic to the required webpage and more number of audiences
will spend more time on the particular website, as they will be directed to the
webpage through the various
links
7. Use of primary keywords
If
the primary keyword is used in the starting of the content and then again at
the end of the content it helps Google to track the webpage and show it for requires search queries. Here using of the
primary keywords has to be done smartly to make the keyword appear natural in
the website and not pushed. This factor boosts the website traffic.
8. Making the website more mobile friendly
Standing
in 2018, it is foolish to ignore the importance of smartphones while creating
on-page factors for SEO. Where the
maximum number of audience visits any site through their mobile device, a webpage needs to have mobile-friendly
attributions. Whatever platform is being used to develop the webpage has to be mobile friendly to
suffice this new age requirements.
9. Securing the website
The
more the https in the website, the more secured the website is. Moving the
website to an https is a better option to make it secure in this age of
cybercrime. Also Google gives more boosts to rank those pages which are secured
enough. Most well known hosts thus offer SSL configuration to the clients to
have this security o their websites.
10. Engagement of Meta description and Alt tags
Engaging
more Meta description allows more clicks from Google. Although the Meta
description does not play a vital role in securing Google ranking it helps the
content to get more information about the product and thus helps the keywords
to get more leverage while getting page rankings.
Also,
Alt tags play a very important role for on-page factors for SEO. If the webpage has images and a properly used of keywords is done on the
alt tags, it will boost the page ranking in the Search engine result page of
Google. The image name should be created according to the main keyword of the
content.
These
are the top 10 factors the effect the LOCAL SEO
for any website in securing a higher rank in the search engine result
page. There are other factors also that
help to achieve the same objective like linking the webpage to a trusted domain and writing high quality and unique
content so that the audience can trust the webpage
and get to know more about the product and service deals by the firm. Moreover,
it is important to make sure that the webpage
is visible to the target audience. An SEO
expert makes sure that the webpage
is serving the right keywords and other on-page SEO factors to get the desired result.
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