Google has always kept itself updated to keep it safe for the users. Where billions of users are working on various platforms of Google , the Google search algorithm keeps on updating or getting change for the betterment of user experience. EMD or the Exact Match Domain is just another algorithm among the series updates conduct by Google. This EMD focuses on the spam and low quality matched domains. For SEO ranking , an exact matched domain is very healthy for any website. People looking for something, puts their query in the search box and if the domain name consists the exact keywords, then the page ranks higher in the SERP . Exact matched domain has always a huge impact on the SEO ranking and highly targeted organic search . But somehow it has also been seen that these exact matched domains are often contained spam. Every time Google updates the algorithm it affects the ongoing SEO ranking of the websites. With the EMD update , the ranking of those websites