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EMD APPROACH AND GOOGLE RANKING -explained by Local seo company San Francisco


Google has always kept itself updated to keep it safe for the users. Where billions of users are working on various platforms of Google, the Google search algorithm keeps on updating or getting change for the betterment of user experience. EMD or the Exact Match Domain is just another algorithm among the series updates conduct by Google. This EMD focuses on the spam and low quality matched domains. For SEO ranking, an exact matched domain is very healthy for any website. People looking for something, puts their query in the search box and if the domain name consists the exact keywords, then the page ranks higher in the SERP. Exact matched domain has always a huge impact on the SEO ranking and highly targeted organic search. But somehow it has also been seen that these exact matched domains are often contained spam.

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Every time Google updates the algorithm it affects the ongoing SEO ranking of the websites. With the EMD update, the ranking of those websites containing the exact keywords as their domain names has been highly affected. It has seen that various EMD fell out of the top ranking while the new ones had a steep decline, even from 3rd rank to more than 100th rank. The main concern becomes of a website has the exact matched domain will it get hit every time by the EMD updates. Although it is clear that this latest search engine algorithm, the exact match keywords are getting targeted websites having strong brand recognition and high-quality content are unaffected by this EMD update. In reality, it has been observed that sites with EMD are always purchased to for the sake of high rank and make easy money, most of the time such websites do not have basic information and contains spam.

Having answered the first query about how EMD affects a site, the next question arises is how does Google differentiate the high quality and low-quality EMD?
Google has a various ranking algorithm and it gets updated or changes every now or then. The various factors that affect the Google ranking do not depend on a single algorithm change. The way Google differentiates between a high quality and low-quality EMD is also the same trust indicators that Google applies to rank other websites. The other factors like onsite contents being high quality or low quality also make the rank differs. 


Contents having proper text formatting, high informative and include useful internal and external links get more benefits from the ranking algorithm factors of Google.

So to obtain an EMD website that will not get affected by the new EMD algorithm, one has followed some basic steps:
Step 1: Maintain a high-quality content and remove everything that will make the content a low quality and make the content more and more informative
Step 2: Getting an inbound link profile helps in monitoring the possibility of negative signals send to Google, this will affect the ranking.
Step 3: Adding social share button to all the content
Step 4: Updating the website with a regular flow of high quality and informative content to make it look more authentic to Google.
Step 5: A SEO link building campaign to make the website acquire more domain authority and audience credibility.
Google algorithm has made a various update to filter spam websites.  Among them, the Google Panda update and penguin updates help to filter high-quality contents from the low-quality ones and EMD updates work as a companion, hitting low quality EMD sites and ultimately showcasing a high-quality website with domain names having exact keywords to give users the best search results. There are plenty of sites having EMD and still managing to hold top rank, this is just because the site has refreshed and reframed with high informative content and has built a high credibility among its viewers.

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Location: San Francisco, CA, USA

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