Google has always kept itself updated to keep it
safe for the users. Where billions of users are working on various platforms of
Google, the Google search algorithm keeps on updating or getting
change for the betterment of user experience. EMD or the Exact Match Domain is just another algorithm among the series updates conduct by Google. This EMD focuses on the spam and low quality
matched domains. For SEO ranking, an
exact matched domain is very healthy for any website. People looking for
something, puts their query in the search box and if the domain name consists
the exact keywords, then the page ranks
higher in the SERP. Exact matched
domain has always a huge impact on the SEO
ranking and highly targeted organic
search. But somehow it has also been
seen that these exact matched domains are often contained spam.
Every
time Google updates the algorithm it
affects the ongoing SEO ranking of the websites. With the EMD update, the ranking of those
websites containing the exact keywords
as their domain names has been highly affected. It has seen that various EMD fell out of the top ranking while
the new ones had a steep decline, even from 3rd rank to more than 100th rank.
The main concern becomes of a website has the exact matched domain will it get
hit every time by the EMD updates. Although it is clear that this
latest search engine algorithm, the
exact match keywords are getting targeted websites having strong brand recognition
and high-quality content are unaffected by this EMD update. In reality, it has been observed that sites with EMD are always purchased to for the
sake of high rank and make easy
money, most of the time such websites do not have basic information and
contains spam.
Having
answered the first query about how EMD
affects a site, the next question arises is how does Google differentiate the
high quality and low-quality EMD?
Google has a various ranking algorithm and it gets updated or changes every now or then.
The various factors that affect the Google
ranking do not depend on a single algorithm
change. The way Google differentiates between a high quality and low-quality EMD is also the same trust indicators
that Google applies to rank other websites. The other factors like onsite
contents being high quality or low quality also make the rank differs.
Contents
having proper text formatting, high informative and include useful internal and
external links get more benefits from the ranking
algorithm factors of Google.
So
to obtain an EMD website that will
not get affected by the new EMD
algorithm, one has followed some basic steps:
Step
1: Maintain a high-quality content and remove everything that will make the
content a low quality and make the content more and more informative
Step
2: Getting an inbound link profile helps in monitoring the possibility of
negative signals send to Google,
this will affect the ranking.
Step
3: Adding social share button to all the content
Step
4: Updating the website with a regular flow of high quality and informative
content to make it look more authentic to Google.
Step
5: A SEO link building campaign to
make the website acquire more domain authority and audience credibility.
Google algorithm has made a various update to filter spam
websites. Among them, the Google Panda update and penguin updates
help to filter high-quality contents from the low-quality ones and EMD updates work as a companion, hitting low quality EMD sites and ultimately showcasing a
high-quality website with domain names having exact keywords to give users the best search results. There are plenty of
sites having EMD and still managing
to hold top rank, this is just because the site has refreshed and reframed with
high informative content and has built a high credibility among its viewers.
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