8 SEO tips to keep in mind at all
times
Thankfully,
there are plenty of free resources available to help. Here are 8 easy tips
about search engine optimization that you should always keep in mind.
1. Content
The
first and foremost thing to remember about your website is content. There’s a
good reason why SEO firms call
content is the king. It is what draws people to your website and essentially
how links should be made. Link bait is an extremely attractive article that
literally acts as a kind of bait to draw in links naturally. An ugly website
can work wonders as long as it has great content. Your content should be
regular, inviting and concise. People want to know what you are in business
for, and why they should come to you, this can all come across in your blog.
Selecting the best SEO Company in San Francisco
ensures to get you a better content every time you publish about your business
page.
2. Keywords
Keywords
should make up two to six percent of your content. These are words that show up
in internet searches. Having picked your niches keyword, (the keyword your aim
to rank in the search engine results pages for) you need to alter all your
sites settings to include this word. These words help make your blog get
recognized in the niche. Do not over do it, or the spider programs will not
like it. SEO agencies in California
has come out with a strategy to have 10 to 12 keywords per page.
3. Multiple Domains
A
home page is essential, but may not have the most practical name. Instead make
landing pages that are search engine optimized to be recognized. These landing
pages can then redirect back to your main page, or have contact information for
your company directly on them. These are perfectly acceptable in the eyes of
the Google spiders. It has even been noted from the Google blog that you can
use redirects to age a domain or absorb its pr.
4. Linking
There
are millions of people on the internet. Linking with other sites helps your
credibility in a lot of ways. Back when search engines where just getting
started information was randomly found usually without relevant pages. Google
came along and said we’ll rank sites according to how many other sites link to
it. If a site such as Wikipedia has millions of people linking to it then
according to Google’s algorithm it has something useful to say so is therefore
put at the top of the SERPs (search engine results pages) and it has worked wonderfully,
of course now people know that search engine ranks are boosted when links are
present links are high priority for anyone serious about SEO. However, watch out, if some of those links are not highly
rated, it can make you look bad too.
5. Avoid Templates and Duplicate
Content
The
spiders that comb the internet are looking for keywords and coding. If you copy
a website the spiders will know. Objects are imbedded with code, if the code
has been used before you will receive a bad rating among the spiders. However
there is a massive debate about what equals duplicate content and how Google
handles it.
Always
be original Google tends to crawl less sites with duplicate content. Having
said that “Honest site owners often worry about duplicate content when they
don’t really have to,” Google’s Cutts said.
6. Newsletters
Offering
newsletters to SEO companies in San
Francisco enables your business to have publishers to have several
benefits. First it is a link, as discussed above. Second it gets your content
out there to more places on the web.
This
is the perfect combination to use to get your stuff out there. Having decided
to spread information to more people through a news letter you’ll need some
software free or paid to share it with, this saves you a ton of time, increases
publicity through already having and audience and is very simple; some lists
are free and online.
7. Social Bookmarking
The
best SEO firms in California understand that Social media marketing is always growing and is a very smart way
to get your content seen by a wider audience. First off make sure people can
add your website or comment on your website, for this install a plug-in such as
social marker which actually submits fresh content to 50 of these sites for
free.
8. Have variety
Do
not just stick with one set of words. The spiders will recognize it, and frown
upon it. Shift the words around to make it slightly different. This is
especially true for Keywords. That is one reason that it is important to have
multiple keywords.
There
you have it, a variety of quick tips to get you started on the internet.
Remember, search engine optimization
is important. Without the search engine your website is out in the dark. The
only way to bring people to your website with any measure of success is to make
sure you are optimized. These are all proven techniques and good starting
points to give you a grasp on where to start you SEO campaign. If you
have selected a top rank SEO firm in San
Francisco or California, you should be sure that they will make sure to
fetch you the best result while doing your digital marketing.
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